THE BOILER HOUSE

Andrew Kemp-smith approached Grit Graphics to come up with a logo for 'The Boiler House' that reflected the simplicity of the industrial building. The challenge being that this logo would also have to link up with its main use as a yoga house.

We started with the obvious shape to firstly design 'The Boiler House' logo, and then looked at ways to connect this to the calming influence that comes with the practice of well known yoga positions. The two logos seemed to naturally come together and have stood alone in strong ad campaigns. The next task was to design a website and signage that would attract clientelle and help grow the business.

RESEARCH

One of the wonderful things about being a designer is delving into all the unique industries, and working out how they can stand out from their competitors. It is important to have a complete understanding of the market in which they sit, cultivating the colours, photography and the overall personality that will allow them to become effortlessly strong and timeless.