GRIT GRAPHICS - Phoenix Case Goods

PHOENIX CASE GOODS

Phoenix Case Goods Ltd wanted a logo that represented not just the name but the vision of the brand. A new name given to an old company that had huge potential but for various reasons had recently lost its way. The idea was a strong company rising out of the ashes..

The reflected fans represent the wings of the phoenix. The Lightening of colour to show the rise of the company from the ashes.

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To get our creative juices flowing, we keep up-to-date with art exhibitions and striking new fonts, remembering that design work is teamwork. Without photographers (such as Roland Larsson, see image at the top of the page), font creators and adobe, our lives would be a billion times harder.